As a part of my quest for the most potent and unified personal brand, I’ve started using Luke.Hoersten.org for my personal website and Luke@Hoersten.org for my email address. All of my alternate email addresses resolve to one account.
I’ve also set up the Hoersten.org domain name with Google Apps which is basically a private GMail and Google Calendar for groups. In this case, the Google Apps are for my family to sign up and use the domain name as well.
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